Recharge the Arts
- Aryn Robinson
- Sep 17
- 1 min read
Updated: 6 days ago
with the Oklahoma Arts Council
Project Type | Video, Strategy, Design |
|---|---|
Collaborators | Brand Manager, Graphic Designer, Content Strategist, Videographer, Creative Director |
The Scenario:
The Oklahoma Arts Council needed a way to make $10M in grant funding feel personal and urgent. By spotlighting grassroots stories of artists, educators and entrepreneurs, we created an emotional connection to the arts’ economic and cultural impact, driving advocacy and policy wins. The project required:
Storytelling that bridged urban and rural divides.
Proof of impact to justify future funding.
Emotional resonance to shift perceptions of the arts as "non-essential".
The Results:
Statewide Reach: Videos featured by 20+ arts organizations for advocacy and legislative engagement.
Strategic Impact: Directly cited in policy discussions to demonstrate ARPA funding’s ROI.
Engagement: High shareability across urban and rural audiences.
