From Metrics to Momentum: Building a Data-Informed Roadmap
- Aryn Robinson
- 6 days ago
- 1 min read
with Oklahoma Attorneys Mutual Insurance Company
Project Type | Strategy |
|---|---|
Collaborators | Brand Manager |
The Scenario:
As Oklahoma Attorneys Mutual Insurance Company (OAMIC) approached its annual renewal, our team faced a key strategic question: How could we evolve our outreach to better engage current and potential members?
By analyzing historic LinkedIn performance data and direct member feedback, we moved beyond assumptions to uncover clear audience preferences and content trends—transforming raw data into a targeted annual plan.
The Strategy:
We began by auditing the last year of our client's LinkedIn engagement data to pinpoint which member personas were most active and what content themes and visuals drove the highest interaction. This review was paired with direct feedback from OAMIC’s team, adding a layer of insight to the numbers.
From this analysis, we identified overlaps in audience segments and retired underperforming personas, allowing us to consolidate targeting efforts and focus resources on the highest-potential groups. The final strategy repositioned OAMIC’s social presence around three core, data-validated audience segments, ensuring sharpened messaging and improved relevance.
The Results
Audience Clarity: Streamlined from four personas to three -- enhancing ad relevance and reducing wasted spend.
Engagement Lift: Increased LinkedIn click-through rate by 18% within the first quarter post-implementation.
Client Confidence: Empowered OAMIC’s team with a clear, evidence-based roadmap that turned historic data into a forward-looking strategy.
